Yaro Starak Masterplan Review - Chapter 7

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Chapter 7 - How to Deal With Attrition - Yaro Starak’s Membership Site Masterplan

This is an important aspect, especially if you have recurring payment type memberships, and Yaro focusses in on what the biggest cause of attrition is, and how to avoid it. I bet it’s not what you think it is.. it surprised me.

There’s a good guide on how much content to provide, the pace and amount, and the different formats that work well. Interestingly there is one good time when it’s ok to overload.. and of course, there’s the vitally important factor of providing content that members can act on - and get an immediate result - which increases confidence and creates that important sense of progress.

There’s a reassuring section on the problem of letting go of unsuitable customers/members - a difficult stage for new site builders, whilst also stressing the importance of focussing on the members who love your stuff. Yaro explains that this process of refining marketing is what lets you hone your efforts and become more effective at finding the right customers, whilst getting better at giving them what they want.

There’s also a good example of how a mismatch between salescopy and actual content can cause attrition - something I see personally with many ‘hype’ sales letters. As Yaro explains, it’s related to the conversation that’s going on in the head of your customer - which is something you need to be familiar with.

Interestingly, you can price your product too low - the perceived low value will actually stop the right people buying from you! The answer is explained in the report - test and change, test and change..

Yaro gives us some good hints on what rates of attrition are typical but ok, and also average member lifetimes - some of these numbers might surprise you.

There is plenty of advice and practical suggestions on how to counter attrition.

The chapter finishes with the move towards the idea of a passive income - yeh!

Download you own copy of Yaro Starak’s Membership Site Masterplan

- jump to Chapter 8 - Autopilot

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