Ben Benson - The New Rules of Wealth (Million Pound Book)
I was asked to tell more about the new book by Ben Benson I mentioned briefly in an earlier post - http://paulcoughlin.com/money-want/; how I heard about Ben, where to get a copy of the book, and more about the content itself.
This book (and his other book on the actual 7 Laws of Wealth) is available from Amazon.co.uk or Amazon.com (ISBN 0956389805) or direct from Ben’s website: http://7lawsofwealth.com/million-pound-book/
I actually heard about Ben Benson from my dad, who was listening to a radio show here in the UK - Chris Evans on Radio 2
On Ben’s website, the summary of the book is:
“This is the book that everyone is talking about! Already a International Bestseller, the ‘New Rules of Wealth - Dispelling the 27 Myths of Personal Prosperity’ will guide you to question your beliefs and your relationship to money. One of the hardest barriers to deal with whilst creating wealth are the old rules and conventional wisdom that is perpetuated through our families and society.
The ‘New Rules of Wealth’ deals with these sacred cows and provides a framework to help the reader overcome old habit patterns and conditioned responses. It also addresses the biggest reasons why most people reach a level of success and never move beyond it.”
The book starts with introduction to the idea that how we think about money, directly affects our ability to create wealth. As Ben rightly points out - our beliefs about money (and our beliefs about our personal value) will be the biggest factor in determining how wealthy we are.
If you have limiting or false beliefs (which you probably have, because you are reading the book), then it will be very hard for you to become wealthy. Importantly, these beliefs are not always visible - we have deep levels within the mind where these things can hide, unseen, but still have a very powerful effect. Lots of useful real-world examples, including an explanation of the famous ‘Pygmalion Effect’.
Importantly Ben draws attention to the fact that money itself is not what matters - it’s all about our ability to fully experience life - and money can help with that. It gives us options, choices. The book sets out to be your guide as you re-evaluate and re-position your thoughts about money. Only when you let go of these limiting beliefs, can you begin to work towards achieving wealth.
Before Ben systematically covers all the myths he has come across through personal experience - you first complete an exercise which reveals what you really believe about money. There are a series of sentences about money, which Ben starts and you finish off. For example Money is _________________
Note: I have worked extensively with the likes of Bob Proctor, Paul Martinelli and completed many other coaching programs, and this still revealed some hidden negative beliefs I have about money! You absolutely must do this exercise before reading the book.
The results of the exercise will surprise you, and also show you whether you have a predominantly negative or positive view around money.
From then on, Ben goes through the top 27 individual myths, including a great quote for each, an in depth explanation of typically where the myth comes from, why it is counter-productive to believe it, and importantly - why it is indeed a myth. Cleverly, each myth is then followed with a solution, and replaced with an alternative New Rule of Wealth.
I wasn’t sure whether to actually list the myths, but I think because it won’t reveal any of the valuable book content, it should be ok. But you’ll need to read the book to get the explanation, solution and the resultant new rule!
Remember - these are MYTHS I wish I could also include the 27 New Rules of Wealth, but I think that would be giving too much away.
- Money Is The Root of All Evil
- A Well-Paid Job Is The Key To Wealth
- If My Parents Were Rich, I Would Be Rich
- Rich People Are Greedy
- Money Isn’t Important
- Security Is Good, Risk Is Bad
- Money Can’t Buy Happiness
- It’s ‘The Economy’
- You Need Luck To Become Wealthy
- If I Try To Be Wealthy And Lose It All, I Will Have Failed
- My Friends Would Resent Me If I Were Rich
- I’ll Save More Money When I Get Money Money
- You Have To Be Ruthless and Dishonest To Be Wealthy
- It’s Better to Give Than to Receive
- Money Doesn’t Grow On Trees (Paul: wow - this is a myth?!)
- Do What You Love And The Money Will Follow
- I’d Have To Work Even Harder To Get Rich; It’s Just Not Worth It
- It Takes Money To Make Money
- I Have To Be Well-Educated To Become Wealthy
- I Have Too Mich Debt
- I Don’t Deserve To Be Rich
- Penny Pinching Is The Way To Wealth
- It’s Rude To Talk About Money
- Getting Wealthy is a Win/Lose Game
- Money Is Power
- The Rich Are Not Humble
- The Rich Get Richer And The Poor Get Poorer
Well, this book is a great and easy start to getting going with Wealth Creation. Of course Ben has his other new book, The Seven Laws Of Wealth - which is not released until January 2010, but looks excellent.
- to your wealthy success!
Paul.
p.s. Jim Rohn has a great quote: “Set a Goal To Become Millionaire - Not For The Money, But For What It Will Make Of You To Achieve It..”
Resources:
Ben Benson - http://7lawsofwealth.com/ben-benson/
The Book: The New Rules of Wealth: Dispelling the 27 Myths of Personal Prosperity - Amazon.com
Having worked extensively with Bob Proctor, I can recommend two of his books “It’s Not About The Money”, and “You Were Born Rich” (get a free copy here). Also, Bob has an online coaching program, just six minutes a day, to help cultivate that wealth mindset: http://www.sixminutesuccess.com/
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